You have eaten beef all your life, and while most of the meals were good, others were awesome! So what makes the difference between good and awesome? Why can’t it be awesome every time? It can. It’s not difficult. In fact it’s rather easy. We’ve done a lot of work so you can take all the credit for some of the best meals people have ever tasted.
Beef is far more complex than you might think. There are 8 primary cuts of beef and dozens of sub-primary cuts, 4 different grades, and a variety of aging methods to enhance the flavour. Every single factor impacts the taste. Learn more about beef.
Co-op butchers are meat masters with an in-depth understanding of beef that you can count on to guarantee a delicious meal every time. So if you do nothing else but trust your Co-op butcher, you will eat well forever more. You simply tell them what you are cooking, and they will provide the perfect beef.
This is where Members’ Reserve comes in. The pinnacle of Co-op meat expertise that is likely the best beef you will ever taste. If you want to get straight to the good stuff. If you are keen to know a little more about what makes beef awesome, continue on. You’ll eventually end up at Members’ Reserve regardless.
For over 60 years, we have been committed to providing you with awesome beef. And our commitment has gotten even stronger with our partnership with Alberta Beef Producers and JBS Canada to provide only Alberta beef in our stores. Combined with our deep expertise and Members’ Reserve premium beef products, you are in for a delicious experience every time. - Ken Keelor, CEO Calgary Co-op
The Alberta Beef Producers make it their mission to strengthen the sustainability and competitiveness of the beef industry for the benefit of beef producers in Alberta.
Rich Smith, ABP Executive Director – “We are pleased to see a large locally-owned grocery retailer like Calgary Co-op throw its support behind Alberta’s beef industry by providing its members fresh beef exclusively produced locally right here in Alberta.”
JBS Canada never compromises on integrity. Central to everything they produce are hard-working ranchers and farm families who faithfully raise only the highest quality breeds with unmatched care and attentiveness.
David Colwell, President of JBS Canada – “As a verified Alberta beef supplier, JBS Canada is proud to partner with Calgary Co-op to ensure that the fresh, high quality, local beef they are offering to their valued members is only Alberta beef.”
For your protection:
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