Localize and Calgary Co-op Announce Partnership

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"Localize is an initiative that we started last year in Edmonton. We provide food customers with easy access to information about what's most local and regional in every department of the grocery store," says co-founder Lita McDonald.


Localize will be providing Calgary Co-op with shelf labels that identify local and regional foods, and assign food items with a score between zero and 10, with 10 being considered the most local. Localize's shelf labels are easy to identify, and each have a quick-response (QR) code that allow customers to find out more about the product with their smart phones.

 
Meghan Dear and Lita McDonald founded the project in 2011 because of a clear lack of information regarding local products in grocery stores.  “I really felt there was a need to demystify local food and create some opportunities for our regional food businesses in mainstream grocery stores,” said Dear. “Small food businesses need a launch pad for growth and to connect with a greater number of consumers. That's why partnering with Calgary Co-op is an outstanding opportunity for us to help them to support producers and to showcase their selection of food products.”


“Calgary Co-op is excited to be a part of the Localize Project,” says Jeff Ambrose, vice president, operations and merchandising. “We are always looking for innovative ways to share information with our customers about the number of local, regional and Canadian businesses we support. You don’t get more local than Calgary Co-op and Localize will help us share our stories in a truly innovative way.”


About Localize
Localize's mission is to bring visibility to local and regional food businesses in grocery stores. Founded in 2011, Localize is an Edmonton-based business that is building a platform to meet a growing consumer desire to support local business and to have access to credible information about where their food has come from. The service is CFIA approved and consistent with CFIA's definition for local food.

About Calgary Co-op
Owned by our members, Calgary Co-op is one of the largest retail co-operatives in North America. With over 440,000 members, 3300 employees, assets of $441 million and annual sales over $1 billion, Calgary Co-op is committed to lead in food; petroleum; home health care; pharmacy; wine, spirits, beer and travel. Investing over 3.5 million into the Calgary community each year, Calgary Co-op supports numerous not-for-profit and charitable organizations where we live and work.

Contact:

Cindy Drummond
Manager, Communications
Calgary Co-operative Association
403-219-6025, ext. 6137

Meghan Dear                                                         
Co-Founder, Localize Your Food                                    
780-720-1430                                                                    
meghan@localizeyourfood.com                                     

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