Co-op Announces Fourth Season of "Coca-Cola Real Fan Zone" ^TM – Flames Season Ticket Total Climbs to 9,500

For Immediate Release: Thursday, September 4, 2003

Calgary, AB - Coca-Cola Bottling Company, Calgary Co-op and the Calgary Flames Hockey Club announced today the launch of the fourth season of the Coca-Cola Real Fan Zone"^TM. Through this ticket program 200 season tickets for the 2003-2004 Flames season, located in green section 219 of the Pengrowth Saddledome, will be sold individually at all Calgary Co-op locations while quantities last.

"This partnership is a natural one for Coca-Cola and Calgary Co-op, as we are both long-term supporters of the Flames and the community," said Karen Connellan for Coca-Cola Bottling Company. "We are very proud to continue the Coca-Cola Real Fan Zone with Calgary Co-op again this year. This program helps make it possible for hockey fans to have an opportunity to see the greatest players in the world in a fun and family oriented environment."

"We are excited to announce our purchase of 200 green seats in the Real Fan Zone^TM again this season. Our goal at Calgary Co-op is to support our customers and the community. By purchasing this block of tickets, we hope to pass special value along to our members by providing them with affordable family entertainment and the opportunity to see the Calgary Flames in action," said Donna Burn, Director, Member and Public Relations for Calgary Co-op. The tickets will be available for purchase beginning September 11 through all Calgary Co-op
locations.

"It's creative ticket initiatives like this one of Co-op and Coca-Cola that's helping the Flames reach a broader spectrum of fans and help fill the Pengrowth Saddledome," said Flames Vice President of Sales, Rollie Cyr. "This program has proved to be very successful and contributes to the enthusiastic atmosphere at Flames games. Today's purchase of 200 season tickets by Coca-Cola and Calgary Co-op is another strong show of support from our corporate community."

Coca-Cola Bottling Company employs approximately 5700 employees across Canada. The Company's brands in Canada include: Coca-Cola Classic, Diet Coke, caffeine-free Diet Coke; Sprite, diet Sprite; Fresca, Barq's diet root beer and Barq's cream soda; Fruitopia fruit beverages; Nestea iced teas; POWERaDE sports drinks; DASANI water; and Five Alive fruit beverages.

Alberta-based Calgary Co-op is the largest consumer retail co-operative in North America with sales of $730 million, assets of $252 million, 380,000 members and 3,500 employees. In addition to its head office in Calgary, Alberta, Calgary Co-op operates eighteen retail shopping centres in Calgary, Airdrie and Strathmore, Alberta. Products and services include groceries, pharmacy, travel, liquor, and petroleum.

For information contact:

Peter Hanlon
Calgary Flames
(403) 777-3684
phanlon@calgaryflames.com

Donna Burn
Calgary Co-op
(403) 219-6025 X-6258
dburn@calgarycoop.com

Janice Harrington
Coca-Cola Bottling Company
(403) 291-6036